Johnson-Eilola (2005) *Datacloud: Toward a New Theory of Online Work"

Johnson-Eilola, Johndan. Toward a New Theory of Online Work. Cresskill, New Jersey: Hampton Press, Inc., 2005. Print.

Authors as Symbolic-Analytic Workers

People in this type of work identify, rearrange, circulate, abstract, and broker information in response to specific, concrete situations. They work with information and symbols to produce reports, plans, and proposals. They also tend to work online, either communicating with peers (they rarely have direct supervision) or manipulating symbols. (28)

Johndan Johnson-Eilola’s description quoted above is in reference to “symbolic-analytic workers”—those folks working under titles such as “investment banker, research scientist, lawyer, management consultant, strategic planner, and architect” (28). I imagine for individuals researching in the field of comp/rhet—like me—this passage can be read synonymously as the work of writers writing. We too “identify, rearrange, circulate, abstract, and broker information in response to specific, concrete situations.” We too “work with information and symbols to produce reports, plans, and proposals” among other genres of writing. We too “tend to work online either communicating with peers…or manipulating symbols” through various avenues of collaboration, most times without “direct supervision” or explicit direction or guidance from our mentors or superiors. For me, writers—whether we’re novice students writing in first year comp or we’re seasoned professors writing for publication—can be seen as “symbolic-analytic workers.” While I imagine for compositionists this analogy may not be all that surprising, I was struck by imagining this analogy, mostly because I personally hadn’t ever given much attention to analyzing the role of digital technology when it came to “academic writing.” Of course, I considered the possible limitations of generic formats such as Word when it comes to composing (which the author nicely criticizes on page 105 as too linear for the ‘clouds of data’ strategically negotiated and creatively assembled by today’s digital worker), and I’d considered how much technology impacted our research practices, but I guess I just hadn’t given much credit to (nor really acknowledged the potential possibilities of) digital technology when it came to our writing formats and practices. I was realizing the limitations of writing genres, but I wasn’t realizing any real alternatives for transforming them.

Johnson-Eilola, a teacher of writing and innovator of transformative approaches to genres for writing, (see Johnson-Eilola and Selber’s “Plagiarism, Originality, Assemblage,” which I need to revisit since now buying into Johnson-Eilola’s argument here) apparently makes similar connections as mine as is apparent with his likening of symbolic-analytic workers to rhetoricians. His emphasis, though, remains on the intersection of technology and rhetoric: “we might think of symbolic-analytic workers as technical rhetoricians or rhetorical technologists” (29). When it comes to the modern understanding of the term “rhetoricians,” it’s now a bit challenging for me to separate the two terms “rhetoric” and “technology,” especially when it comes to writing (which, as I can’t seem to stress enough, surprised the hell out of me).

If ya’ll are interested—as I am now—in learning about some of the ways that Johnson-Eilola has implemented a transformed approach to writing genres in the writing classroom, you might want to check out his article from Computers and Composition, “Plagiarism, Originality, Assemblage,” that he co-authored with Selber. We read this in Becky’s authorship class and I plan to revisit it since now buying into many of Johnson-Eilola’s arguments in Datacloud. See my blog below to read the summary I wrote on this text last semester.